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How to Cancel NOW TV (2026 guide)

There are a few different ways to cancel NOW TV, and the right one depends on how you signed up. This guide covers cancellation through the NOW TV website, app stores, and third-party billing providers.

StreamingEntertainmentConsumer

Quick Cancellation Overview

Cancel Online
Yes
Main Cancel methods
Website
Mobile App
App Store
Phone
Time to Cancel
2-5 mins
Instant for direct billing
Where to Cancel
Account Settings
Manage Pass section

NOW TV passes are sold through various channels including Sky, Virgin Media, and mobile carriers. If you signed up through one of these providers, you won't see a cancel option in your NOW TV account — you'll need to cancel through the original provider instead.

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Cancel NOW TV: Step-by-Step Instructions

Follow these steps to cancel your NOW TV passes. The process may vary slightly depending on your pass type or how you signed up.

01

Sign in to your NOW TV account

Go to the NOW TV website and log in using your email and password. Make sure you're signed into the account that has the active passes.

02

Navigate to Account settings

Click on your profile icon in the top right corner, then select Account from the dropdown menu.

03

Find Manage Pass section

Scroll down to find the Manage Pass section. This shows all your active and upcoming passes.

04

Cancel your passes

Click Cancel Pass next to each active subscription. You may be asked to confirm your decision or complete a brief survey.

05

Verify cancellation

Check for a cancellation confirmation email and verify your passes show as cancelled in your account. You'll keep access until the current billing period ends.

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NOW TV-specific things to know

A few things that might affect your NOW TV cancellation depending on your pass type.

Mobile passes work differently
If you signed up for NOW TV Mobile through a phone carrier, you'll need to cancel through your mobile provider, not NOW TV directly.
Sky customers have bundled access
Sky TV customers often get NOW TV included. Check your Sky account if you can't find cancellation options in NOW TV.
Passes expire automatically
Daily and weekly passes don't auto-renew by default. Only monthly passes and continuous subscriptions need active cancellation.

Before you cancel, keep this in mind

These details can affect your cancellation timing or whether it goes through properly.

1. Check who's billing you

Look at your bank statement to see if NOW TV, Sky, Virgin Media, or your mobile carrier is charging you. Cancel through whoever is actually billing you.

2. Access continues until pass expires

After cancelling, you'll still have access until your current pass period ends. There's no partial refund for unused time.

3. Deleting the app doesn't cancel

Removing the NOW TV app from your device won't stop billing. You need to cancel through your account or the billing provider.

Other options to consider

If cost is the issue, you might be able to switch to cheaper pass options or pause your subscription instead.

Switch to cheaper passes

NOW TV offers different pass types at various price points. You might find a cheaper option that still gives you the content you want.

  • Entertainment Pass - TV shows and series

  • Cinema Pass - Latest movies

  • Sports Pass - Live sports coverage

  • Kids Pass - Children's content

Pause your NOW TV passes

You can pause monthly passes for up to 6 months through your account settings. This stops billing while keeping your account and preferences intact.

Check for Bundles

NOW TV is often included in Sky packages and some mobile carrier deals. Check if you're already getting it as part of another subscription.

  • Sky TV packages

  • Virgin Media bundles

  • Mobile carrier deals

Alternative ways to cancel NOW TV

Don't see a cancel option? Your subscription might be billed through one of these providers instead. The right option depends on how you signed up.

Apple App Store

iPhone and iPad users who subscribed in-app need to cancel through Apple's subscription management.

"Settings > Click [Your Name] > Subscriptions" Read In-depth Guide on Cancelling iPhone Subscriptions:

iPhone Cancel Guide

Google Play Store

If you subscribed through the Android app, cancel through Google Play Store subscriptions.

Use the Direct link Below or Open Google Play Store > Profile icon > Payments & subscriptions > Subscriptions

Play Store Cancel Link

TV Provider / Reseller

Many users get NOW TV through Sky, Virgin Media, or mobile carriers and need to cancel through the original provider.

  • Sky (included in TV packages)

  • Virgin Media

  • BT (bundled deals)

  • Mobile carriers (Three, EE, O2)

Phone

You can call NOW TV customer service if you're having trouble cancelling online or need help with your account.

0333 005 8888

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Simon Chadwick
Reviewed by
Simon Chadwick
Updated on Jan 21, 2026